Managing in Troubled Times Case Study

Case Title:

CNN, The World's First 24-hour News Channel's 25th Year: The Challenging Times

Abstract:
Cable News Network (CNN) is the world's first ever 24-hour news channel launched by Ted Turner in 1980. Until Rupert Murdoch introduced Fox Channel in 1996, CNN dominated the cable news market with its around the clock news broadcasting. Apart from a decline in the viewership, the competition from Fox Channel brought to light various factors that CNN overlooked in its broadcasting. Biased reporting, a little-varied portfolio of programs and an inclination towards marketing rather than reporting quality, all made CNN vulnerable to competition.

Pedagogical Objectives:

• To highlight growth strategies of CNN over the years and the challenges it faces from rival channels
• To discuss how CNN is dealing with the competition especially from Fox news channel by initiating changes to its programming and reporting style.

Keywords :  Cable News Network (CNN); Competition among 24-hour news channels; Ted Turner; Fox Channel; Managing in Troubled Times Case Study; Rupert Murdoch; Conservative and Liberal audience; Innovations in broadcasting; Biased programs; Image transformation; CNN’s competitive strategies